Honda is angling to carve a signifcant place in the green car arena, a market dominated thus far by the popular Toyota Prius. Honda's 2010 Insight Hybrid has gained much hype thanks to its lower price point than the Prius, an attractive selling point given today's economy. However, just because the price tag is more enticing doesn't necessarily mean the car will be a big hit. Consider the following scathing observations of the Insight from Times Online writer Jeremy Clarkson:

"It’s terrible. Biblically terrible. Possibly the worst new car money can buy. It’s the first car I’ve ever considered crashing into a tree, on purpose, so I didn’t have to drive it any more."

"The Honda’s petrol engine is a much-shaved, built-for-economy, low-friction 1.3 that, at full chat, makes a noise worse than someone else’s crying baby on an airliner. It’s worse than the sound of your parachute failing to open. Really, to get an idea of how awful it is, you’d have to sit a dog on a ham slicer."

"Honda has produced a graph that seems to suggest that making the Insight is only marginally more energy-hungry than making a normal car. And that the slight difference is more than negated by the resultant fuel savings.

Hmmm. I would not accuse Honda of telling porkies. That would be foolish. But I cannot see how making a car with two motors costs the same in terms of resources as making a car with one.

The nickel for the battery has to come from somewhere. Canada, usually. It has to be shipped to Japan, not on a sailing boat, I presume. And then it must be converted, not in a tree house, into a battery, and then that battery must be transported, not on an ox cart, to the Insight production plant in Suzuka. And then the finished car has to be shipped, not by Thor Heyerdahl, to Britain, where it can be transported, not by wind, to the home of a man with a beard who thinks he’s doing the world a favour.

Why doesn’t he just buy a Range Rover, which is made from local components, just down the road? No, really — weird-beards buy locally produced meat and vegetables for eco-reasons. So why not apply the same logic to cars?"

Hit the jump to read more of what Jeremy has to say about the Insight, including why he thinks Honda should have invested their resources into further developing and improving the technology used in the Honda Clarity hydrogen car.

» Times Online