Earlier this month we told you about the efforts alternative band Radiohead was making to encourage fans to find green ways to travel to and from their concerts. A study the band commissioned had revealed that fans traveling to shows was the single greatest contributor to carbon emissions of their tour. In fact a whopping 97 per cent of environmental damage caused by the band's 2003 tour related back to the fans. Radiohead took the news so hard they briefly considered canceling their tour plans but instead opted to send fans a message suggesting eco-friendlier ways to get to concert venues, with some locations even offering incentives for those who carpooled or used public transportation. It seems the campaign worked, as some venues reported an average of 10 per cent less cars being parked in lots during concerts.

That's not all Radiohead did in their quest to reduce the environmental impact of a large-scale tour. They also arranged to have their equipment sent overseas via ship rather than plane, switched to LED lighting and had two full stage sets constructed - one to be used in the U.S. and the other in Europe - to cut back on the amount of shipping required.

And it turns out Radiohead isn't the only environmental heavy-hitter in the music industry. Jack Johnson's commitment to the environment. Forget about requesting exactly six (heaven forbid never five!) cans of Coke (not diet!); Johnson's EnviroRider instead requests recycling containers backstage and local food. He has also unsuccessfully campaigned for several years for venues to provide water stations where fans can refill their reusable water bottles at no charge. There is also still a certain amount of frustration expressed over how to get around the travel issue since these musical acts are better suited to amphitheaters - often located far from city centers - as opposed to large sports arenas which are typically accessible by public transportation.

When you're playing to 15,000 to 30,000 people, there are only a few venues in every town that can actually do it," says Johnson's manager, Emmett Malloy. "We're trying to find nontypical venues, but that becomes its own problem: It takes a lot of resources to get our stuff to those places."

» Rolling Stone