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Posted by Pinky Bean
on May 9, 2008 11:52 AM
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Filed Under: Travel |
When alternative band Radiohead kicked off their U.S. tour at the beginning of the week, they sent an important message to fans: please travel green.
The bank is encouraging concert attendees to consider options such as public transportation and carpooling when traveling to and from concerts. There are even some cases where venues hosting the band are providing incentives for those who choose to arrive on a bus or train or in a full car.
The initiative comes after the band had the carbon footprint of their two previous U.S. tours analyzed and the report showed that the fans' commute was the most significant contributor to carbon emissions than any other aspect of the tour. Now Radiohead even has a footprint calculator on their website so people can calculate and compare the impact of their chosen method of transportation. Based on further recommendations of the report, the band will continue to release information about their attempts to reduce their own carbon emissions while touring.
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