Over the next three years, Al Gore's Alliance for Climate Protection will spend $300 million to spread his message that the U.S. needs to curb greenhouse gas emissions.

Gore is hopeful the "We Campaign" - set to launch on Wednesday - will increase the public's awareness about the issue, as well as encourage elected officals to take action. By the end of the campaign, Gore's goal is to have enlisted 10 million climate activists.

"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore told The Washington Post.

"The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us," Gore said. "The path for recovery runs right through Washington."

The campaign will focus on online advertising through grassroots organizations and will be partially funded from the profits taken in by "An Inconvenient Truth," Gore's climate change documentary that netted him an Academy Award and the Nobel Peace Prize.

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