The leader the Solena Group - the company behind first bio jet fuel plant in the world - says airlines in the U.S. are more worried about survival than about reducing their fuel emissions.

"The U.S. obviously is still struggling with CO2 issues, so I don't see the airlines making a big effort to buy this," Robert Do, Solena's chief executive, said in an interview. "Airlines are struggling to stay afloat and CO2 issues are not a big interest for them, except for a few leaders in the industry like Virgin."

Solena's plant will produce renewable aircraft fuel using municiple waste such as methane, and believes a cap of air travel emissions will propel the company forward with a huge demand for their product. Though burning this fuel does create emissions, it also prevents wasteful greenhouse gases from entering the atmosphere, because it is collected before that damage is done.

Traditional jet fuel is currently priced at approximately $3 per gallon, while Solena can make their fuel for $2 per gallon. Do believes this will contribute to the company's ability to remain competitive with traditional jet fuel.

» Reuters Environment