SIGG wants to encourage young people to make eco-friendly choices and have launched the Make A SIGGnificant Difference (MASD) program for organizations who have shown cooperative efforts to make a positive impact on the environment.

The programs allows schools and organizations who qualify to purchase SIGG bottles at a discount in an effort to spread the message of the harmful effects of 100 million plastic bottles used by Americans every day that end up in landfills. And with recent evidence that bottles made from polycarbonate plastic can pose potential health risks to those using them, this program couldn't have been introduced at a more appropriate time.

Initiatives taken on by these organization include a "pyramid of wate" fundraiser where students collected over 500 discarded plastic bottles to build the pyramid and then sold reusable water bottles, raising $1,000, as well as awareness on the topic of plastic waste. One parent concerned about the possibility of leaching helped organize water stations in her child's school which students could visit to fill SIGG bottles. As she sees it, “We all survived very well before bottled water came into vogue,” said Reilly. “With the help of SIGG bottles, we can drastically reduce the waste from the billions of plastic bottles while still drinking clean, safe water.”

To find out how you can take part in this program, hit the jump to vist the official SIGG site or email besiggnificant@sigg.com.

» SIGG (Official Site)