They invented the Toastie Toddler Blanket and innovated with THE black nylon diaper bag that wasn't "cutesy". The rest of the baby and toddler product industry has been following the trend set by New York based Mobile Moms for some time now.  With the recent announcement of a line of eco-friendly baby products, let's hope the rest of the industry continues to follow the trends being set by Mobile Moms.

Organic, natural clothing is particularly important if you have a premature baby or a family history of allergies or skin problems.  There may not be a Spongebob Squarepants plastered on the tummy, but at least with these clothes you don't have to worry about baby breaking out in a rash because of some unknown chemical embedded in the fabric.

At Mobile Moms the announcement includes more than just organic cotton sleepwear for newborns.  Mobile moms has classic wooden toys and handmade knit stuffed animals as well.  No lead, no chemicals, no worries.

Hit the jump to get shopping.  Or sit here for a while and look at the that chubby little guy in the blue hat, it's up to you.

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