This story come from the gossip site Holy Moly! so this show may never materialize. 

He's a lean, green, beardy machine. Who is? Richard Branson that's who. The oldest, hairiest Virgin outside of a Greek nunnery has just announced one of the first shows for his new Virgin One channel. It's going to be all eco and that, and you heard it here first...

Branson hopes to get Natalie Imbruglia to host a green version of MTV's 'Cribs' where, instead of going to the houses of the ludicrously rich and finding out what awful nouveau riche tastes they have, she would give them a damn good telling off for wasting quite so much electricity, gas, oil and heat. Calm yourselves. There are people who would pay good money to get 'a proper telling off' from Ms Imbruglia.

If this show is for real, I'd expect a show like this to do big numbers in America as well!  My vote is for Xzibit to host.

» Holy Moly! (UK)